A Shopify expert focusing
on optimizing storefronts
for better conversion.

Yoon's photo
Hi there, I’m Yoon.
With 6 years of Shopify development experience, I've built custom themes, conversion-optimized features and sections that help growing e-commerce brands scale efficiently. I specialize in creating fast, scalable Shopify stores that combine good performance and design.

What my clients think about their experience working with me.

Candy Claws
Dylan | Founder
"Have worked with Yoon over a long period now for our ecommerce website and he has always been super efficient with his work.Everything always comes back within the designated timeframe. He is the best dev that I have worked with hands done in terms of his technical ability and the end results of his projects. His attention to detail is fantastic and I have never had any issues post launch on anything he’s worked on for our site. Highly recommend."
Resparkle
Pearl | Founder
"Honestly, I've never had a good experience working with web developers until I met Yoon Hou. I've now worked with him on 5 Shopify websites (including a tedious migration from woocommerce) and every time he not only delivers outstanding work in a timely manner, he goes over and beyond to get things done. He's a problem solver, dependable, and has an eye for detail. I really enjoy working with him and will continue to do so!"
SocietyA
Debbie | Senior Brand Manager
"I've collaborated with Yoon on three website projects for my company, and he excelled in all three. Yoon effectively translates and executes our vision, addressing briefs and pain points with clarity. He proactively raises concerns and solves problems independently. His ability to provide mockups and create designs aligning with our vision is commendable. I look forward to continuing our collaboration on future projects."
Club SIPS
Stanley | Manager
"Yoon is an exceptional web developer, who is creative, innovative and a do-er. He is able to conceptualise and deliver the final output. It was fun working with him because we can bounce ideas around."
CHOPIT
Sienna | Founder
"Yoon was an absolute pleasure to work with. As a brand that proritises design at every touch point, it was integral to work with a web developer who understood design principles. Yoon not only had an amazing sense of design, but also implemented updates to our website to ensure the SEO was well considered & improved our overall user-interface for our customers. He suggested appropriate pop-ups and tweaks which have been incredibly valuable for our site. He was skilled in understanding Shopify as we are an ecommerce site and he possesses strong knowledge of web development & coding - nothing felt impossible for Yoon to achieve. Additionally, he had such a friendly attitude and was very trusting to work with. I have every intention on working with Yoon again for any updates, fixes and improvements to my website. Highly recommend his services."

Services For Your Shopify Store

  • storefront optimization

    Storefront Optimization

    I analyze and improve every touchpoint in your customer's shopping journey - product pages, navigation, checkout flow, and site performance. Through strategic UX improvements and technical optimization, I help reduce friction and increase conversion rates. Whether it's faster load times, better mobile experience, or smoother checkout, every change is designed to turn more visitors into customers.
    Interested in exploring optimization opportunities for your Shopify storefront? Book a free 30-minute call, and we can review your current store together. Schedule a call here
  • theme development

    Theme Development

    I build custom Shopify themes using flexible section architecture, allowing you to control your store's layout without touching code. Whether building from the ground up or extending existing themes with custom sections and functionality, I prioritize performance, user experience, and thoughtful design.
  • website audit

    Website Audit

    A thorough analysis of your Shopify store's technical health and conversion potential. I examine theme architecture, code quality, performance metrics, UX patterns, and app efficiency to identify optimization opportunities you might be missing. The audit covers everything from page load speed and mobile responsiveness to checkout friction and unused functionality. You receive a prioritized list of improvements with clear explanations of what's affecting your store and how to fix it.

Over the past few years, I helped these industries to solve their problems

Why work with me?

01 Efficient Process
Direct access, no agency layers
You work directly with me - no account managers, no middlemen, no endless meetings. I handle your project from start to finish, so communication is fast and decisions happen quickly. Remote and asynchronous by default, which means you get updates without sitting through calls, and I'm just an email away when you need me.
02 Honest Communication
No surprises, no sales pressure
I'm upfront about what's possible, what it costs, and how long it takes. You'll get a clear quote after we discuss your needs - no hidden fees or pushy upsells. Just straightforward collaboration.
03 Strategy Before Code
Solutions that fit your actual needs
I don't jump straight into development. We start by discussing your goals, challenges, and what's working (or not) with your current store. This ensures I'm building features that solve real problems, not just adding complexity for its own sake.
04Flexible Timeline
Start when you're ready, work at your pace
Once we agree on the project scope and pricing, we can begin immediately - or wait until timing is right for your business. Projects move forward at a pace that works for you, not based on arbitrary agency schedules.

Ready to build something?
I’m ready to listen.