Hi there, I’m Yoon.
With 6 years of experience, I've built custom themes, conversion-optimized features and sections that help growing e-commerce brands scale efficiently. I specialize in creating fast, scalable Shopify stores that combine good performance and design.
With 6 years of experience, I've built custom themes, conversion-optimized features and sections that help growing e-commerce brands scale efficiently. I specialize in creating fast, scalable Shopify stores that combine good performance and design.
What my clients think about their experience working with me.
Candy Claws
Dylan | Founder
"Have worked with Yoon over a long period now for our ecommerce website and he has always been super efficient with his work.Everything always comes back within the designated timeframe. He is the best dev that I have worked with hands done in terms of his technical ability and the end results of his projects. His attention to detail is fantastic and I have never had any issues post launch on anything he’s worked on for our site. Highly recommend."
Resparkle
Pearl | Founder
"Honestly, I've never had a good experience working with web developers until I met Yoon Hou. I've now worked with him on 5 Shopify websites (including a tedious migration from woocommerce) and every time he not only delivers outstanding work in a timely manner, he goes over and beyond to get things done. He's a problem solver, dependable, and has an eye for detail. I really enjoy working with him and will continue to do so!"
SocietyA
Debbie | Senior Brand Manager
"I've collaborated with Yoon on three website projects for my company, and he excelled in all three. Yoon effectively translates and executes our vision, addressing briefs and pain points with clarity. He proactively raises concerns and solves problems independently. His ability to provide mockups and create designs aligning with our vision is commendable. I look forward to continuing our collaboration on future projects."
Club SIPS
Stanley | Manager
"Yoon is an exceptional web developer, who is creative, innovative and a do-er. He is able to conceptualise and deliver the final output. It was fun working with him because we can bounce ideas around."
CHOPIT
Sienna | Founder
"Yoon was an absolute pleasure to work with. As a brand that proritises design at every touch point, it was integral to work with a web developer who understood design principles. Yoon not only had an amazing sense of design, but also implemented updates to our website to ensure the SEO was well considered & improved our overall user-interface for our customers. He suggested appropriate pop-ups and tweaks which have been incredibly valuable for our site. He was skilled in understanding Shopify as we are an ecommerce site and he possesses strong knowledge of web development & coding - nothing felt impossible for Yoon to achieve. Additionally, he had such a friendly attitude and was very trusting to work with. I have every intention on working with Yoon again for any updates, fixes and improvements to my website. Highly recommend his services."
Everything your store needs, one monthly rate.
From quick fixes to complex builds — no hourly billing, no surprise invoices. Add a task, get it done, repeat.
- Theme Customization
- Bug Fixes & Troubleshooting
- App Setup & Integration
- Custom Sections & Blocks
- Speed & Performance
- Checkout Customization
- Store Migrations
- Automation & Shopify Flow
- CRO & Conversion Tweaks
- New Store Builds
- A/B Testing
- Bespoke Bundle Builder
Over the past few years, I helped these brands to solve their problems
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CHOPIT
Lifestyle E-commerceStorefront OptimizationWebsite AuditDesigner chopping boards made from recycled, food-safe plastic that are designed to be both functional kitchen tools and decorative pieces. -
Candy Claws
Lifestyle E-commerceStorefront OptimizationA company that sells salon-quality, reusable press-on nails made from soft acrylic. The brand provides a DIY way to achieve a professional manicure at home, with products that are easy to apply and last for up to 2-3 weeks. -
A.Cross Creations
Lifestyle E-commerceTheme DevelopmentWebsite DesignFounded in 2021, A.Cross Creations is a luxury gift purveyor that specialises in original and innovative unboxing experiences. Bringing design and imagination together, our collections embrace moments of fun, whimsy and nostalgia to unite people and inspire new and lasting memories. -
NAIIAN Beauty SG
Skincare E-commerceStorefront OptimizationTheme DevelopmentWebsite DesignA technology-based skincare brand under Jeremy Cheung, the founder and CEO of Jubilee Skincare Inc. Its foundation is 30 years of stem cell research conducted at a life sciences institute in Seoul, which currently holds 309 patents. -
La Haute
Fashion E-commerceTheme UpdateStorefront OptimizationAn Australian online retailer specializing in affordable, premium men's streetwear, focusing on comfortable and stylish items like chinos, jeans, cargo pants, and shorts, known for their quality, fit, and customer satisfaction guarantee. -
Two Svge
Fashion E-commerceStorefront OptimizationAn Australian-based eyewear brand that sells trendy, unisex sunglasses and safety glasses at affordable prices, aiming to inspire people to live life on their own terms with a focus on bold designs and accessible luxury. -
Haybabybow
Lifestyle E-commerceTheme DevelopmentWebsite DesignHaybabybow is on a mission to create hair bows perfect for every person and their everyday adventures, from accessorising your favourite looks to your little girl’s first birthday. -
SocietyA
Fashion E-commerceStorefront OptimizationWebsite AuditTheme DevelopmentWebsite AuditLaunched in 2014, SocietyA champions Asian fashion, curating diverse collections from emerging and established designers across Asia, showcasing unique styles globally. -
Resparkle
Lifestyle E-commercePlatform MigrationFounded in 2013, Resparkle innovates eco-friendly cleaning solutions with plant-based, refillable products, aiming to reduce plastic waste while prioritising effectiveness and sustainability. -
GEP
EducationWebsite DesignTheme DevelopmentBased in Malaysia and owned by Epsom College, GEP serves students across Southeast Asia with a wide range of enrichment and language acquisition programs designed for 12-17 year-olds. Our flagship programs include immersive summer camps in Malaysia and Japan, and dynamic winter ski trips in Hakuba, Japan.
Why work with me?
01 Efficient Process
Direct access, no agency layers
You work directly with me — no account managers, no middlemen, no endless meetings. Communication is fast, decisions happen quickly, and I'm just an email away when you need me.
02 Honest Communication
No surprises, no sales pressure
I'm upfront about what's possible, what it costs, and how long it takes. One flat monthly rate, no hidden fees, no pushy upsells. Just straightforward collaboration.
03 Strategy Before Code
Solutions that fit your actual needs
I don't jump straight into tasks. I take time to understand your store, your goals, and what's actually holding you back — so every task I work on moves the needle, not just the to-do list.
04Flexible Timeline
Start when you're ready, work at your pace
Start when you're ready, pause when you need to
No lock-in, no minimum commitment. Start immediately, pause if things slow down, or cancel anytime. Your retainer works around your business, not the other way around.