Lune & Wild is a UK-based baby and toddler food brand dedicated to making nutritious, chef-prepared meals more accessible to busy parents.
As part of my ongoing partnership with Lune & Wild, I worked on improving their existing product recommendation quiz, creating a more intuitive and personalised experience that helps parents discover meals suited to their little one's needs.
Lune & Wild already had a product recommendation quiz in place, but the existing experience felt relatively generic and lacked the personal touch that the brand wanted to offer its customers.
The goal was to transform the quiz into something more engaging and reflective of Lune & Wild's brand identity, while making the recommendations feel genuinely relevant to each child's individual needs.
Beyond recommending products, the experience needed to build confidence among parents by helping them understand why certain meals were recommended and guiding them naturally towards the next step in their shopping journey.
I approached the project by rethinking the entire quiz experience, from the questions parents answer to the personalised results they receive.
I redesigned the quiz with a stronger focus on brand consistency, clearer messaging, and a more engaging user journey. By considering each child's age, weaning stage, allergies, and eating habits, I aimed to make the experience feel more thoughtful and relevant.
Rather than relying on Octane AI's native results page, I designed and developed a fully custom results experience within Shopify, integrating with Octane AI's API to retrieve quiz results and product recommendations.
I also leveraged Shopify metaobjects and custom JavaScript to deliver dynamic educational content and personalised messaging based on each child's needs, while keeping the content flexible and manageable.
A More Engaging, On-Brand Quiz
I redesigned the quiz interface with clearer questions, helpful explanations, and visual elements that better reflect Lune & Wild's personality, making the experience feel less like a standard questionnaire and more like a guided product discovery journey.
A Fully Custom Results Page Powered by Octane AI's API
Instead of using Octane AI's native results page, I built a custom results experience directly within the Shopify theme.
By integrating with Octane AI's API, the page retrieves quiz results and product recommendations, allowing me to present them through a completely customised interface that aligns with Lune & Wild's brand identity.
This approach provides greater flexibility over how recommendations, personalised content, and supporting information are presented without being restricted by the platform's native results page.
Personalised Content Beyond Product Recommendations
The custom results page goes beyond displaying recommended meals. It provides contextual explanations based on each child's weaning stage, allergies, and eating habits, helping parents better understand the recommendations.
Using Shopify metaobjects, I created a flexible content structure that dynamically displays relevant messaging and educational information based on quiz responses.
A Connected Shopping Experience
I designed the results page to guide parents naturally towards Lune & Wild's bundle-building experience, connecting personalised product discovery with the next step of their purchasing journey.
Extending an Existing Platform Through Custom Development
While Octane AI continues to power the quiz and recommendation logic, I used its API alongside custom Shopify development to build an experience beyond what its native interface could offer.
This allowed me to retain the functionality of an established quiz platform while creating a more flexible and brand-specific customer experience.
Klaviyo Integration
I also worked on integrating quiz data with Klaviyo to support more relevant customer communications and future personalisation opportunities.
The redesigned quiz brings together personalised product discovery, educational content, and a more cohesive brand experience.
By integrating Octane AI's API with a fully custom Shopify results page, I created an experience that combines the functionality of an existing recommendation platform with the flexibility of custom development.
The result is a more engaging and personalised shopping journey that gives Lune & Wild greater control over how it connects with customers.
